Incentives Engineer at Anthropic. Founder, Qotiv.
10+ years in GTM. Now I engineer it.
My career has been spent inside companies at the steepest part of their growth curve, learning firsthand how a revenue organization has to be rebuilt at every order of magnitude. I joined Clio early and was there as it crossed into unicorn territory. At Deel, an early employee through the climb from $30M to $1B in ARR, I moved from selling into revenue strategy and operations and came to own compensation for roughly 500 reps around the world. At Engine, as Director of Revenue Strategy and Operations, I helped double the sales team and built the compensation infrastructure that let it scale without breaking. Today I'm an Incentives Engineer at Anthropic, building the compensation frameworks its go-to-market teams run on. I'm also the founder of Qotiv, a comprehensive compensation platform for deal-based and usage-based commissions.
[ Anthropic / San Francisco / May 2026 – Present ]
Builds the internal systems behind Anthropic's incentive programs: compensation logic, the data that feeds it and the frameworks that keep plans consistent as the company scales. Designs the mechanics, then ships the tooling that calculates, audits and pays. Brings ten years of selling and running revenue operations to an engineering seat.
[ Qotiv / Toronto / Nov 2025 – Present ]
A comprehensive compensation platform that pays reps on deals and on product usage from one engine. Plan compiler, full payout lifecycle from calculation to approval to export, compliance and document signing built in. Made for revenue operations teams that have outgrown spreadsheets.
[ Engine / Toronto / Jan 2025 – Apr 2026 ]
Led the operations team across new business sales, expansion sales, revenue data, product GTM operations and compensation. Launched compensation infrastructure covering every variable role, aligning incentives with company goals. Scaled the team as the business grew.
[ Deel / Toronto / Sep 2022 – Jan 2025 ]
Senior Analyst, then Manager, then Senior Manager. Owned sales compensation for roughly 500 reps globally and mapped the sales funnel for every product launch. Managed the revenue tech stack and process improvements, and served as interim sales operations leader from November 2022 to February 2023.
[ Deel / Toronto / Nov 2021 – Sep 2022 ]
Sold global hiring, payroll and employer-of-record services to small and mid-sized businesses. Full cycle from outbound and discovery through demo and close, helping companies hire legally in new countries and pay in more than 120 currencies.
[ Clio / Toronto / Dec 2019 – Nov 2021 ]
Built outbound pipeline for cloud practice-management software sold to law firms. Ran the full cycle from cold outreach to close, two years on site in Toronto.
Spells are what I design and build. Traps are the controls that keep payouts honest.
[ Secret Rare / GTM Engineering ]
Turns the go-to-market playbook into software: the automations, data pipelines and AI agents that enrich, route, sequence and report without a human in the loop. Sits between sales, operations and engineering, and ships what all three need.
[ Spell / Design & Strategy ]
Quotas, accelerators, SPIFs, deal-based and usage-based plans. Designs the mechanics so a plan pays for the behaviour the business actually wants, and models the cost before anyone signs.
[ Trap / Controls & Governance ]
Calculate, approve, export, pay, with an audit trail at every step. Every payout traces back to a plan version, a deal and an approver.
[ Trap / Controls & Governance ]
Plan documents, acknowledgments, policy enforcement. Reps sign what they are paid on, and changes go through a process instead of a spreadsheet edit.
[ Trap / Controls & Governance ]
One source of truth for reps, roles, quotas and credit. Catches the duplicate account, the missing territory and the stale role before they become a wrong payment.
[ Spell / Design & Strategy ]
Segmentation, motion design, launch planning. Decides who sells what to whom, and how the handoffs work, before the first rep is hired.
[ Spell / Design & Strategy ]
Stage definitions, conversion instrumentation, handoffs. Maps how a deal actually moves so forecasts, comp and marketing all read from the same funnel.
[ Spell / Design & Strategy ]
Capacity models, coverage, fair territories. Sets targets a team can believe in and carves patches so no rep wins or loses on geography alone.
[ Spell / Design & Strategy ]
Post-sale motions for account managers and customer success: renewals, upsell, cross-sell and service-tier upgrades. Designs the handoffs, ownership rules and comp credit so expanding an account is as clean as landing it.
[ Spell / Design & Strategy ]
SQL and spreadsheet analysis across CRM, billing and payout data. Turns rep, deal and usage records into the numbers leaders decide on: attainment, cost of compensation, conversion and forecast.